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![]() If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money. free web site, Web Marketing. marketing plan sample
What is Search Engine Optimization? The process of optimizing a web site so that it appears high in the search engine rankings, for the word or phrase that you would expect to find it under. Why do I need Search Engine Optimization? A major Search Engine has hundreds of thousands of web pages submitted every day. Only a few ever get selected to be listed at all let alone achieve a high ranking. Search Engine Optimization dramatically increases your chances of being one of those listings. What does Search Engine Optimization cost? This is a really difficult question and impossible to answer until we see your web site. Sometimes a site just needs a few minor changes and resubmitting to a search engine. We will look at your site and give you a FREE report along with suggestions, and IF you ask for one, a quotation on how much we would charge you to implement those suggestions.( For a FREE REPORT click here) marketing plan sample. Web Marketing
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